Social Media Management
A number of clients made an approach with a similar requirement, which created the Social Media Management package now offered out by Maidstone Virtual Assistant. They had become very aware that social media is now an essential part of every company’s marketing strategy but they were either lacking in the time or knowledge to be able to incorporate this as part of their business.
Some clients had LinkedIn profiles and had started to explore Twitter and business Facebook pages and others had not got to that stage. In all cases, accounts were either established or tweaked to provide optimum effect in order that the businesses appeared on all relevant social media platforms (Facebook is not always relevant to B2B companies).
The clients then benefitted from weekly management of all their profiles, which includes status updates two or three times a day, 365 days a year as well as regular engagement with their online audience.
This has proved highly effective as a method of raising awareness locally for these businesses in addition to being a lead generator. The range of businesses opting for this service varies, from a dating agency to a mobile car bodyshop through to an experienced business strategist.
A London based firm want to open a Regional Office in Kent and require assistance in raising their profile with local companies relevant to their industry.
Following an initial two hour meeting with the client, an ongoing plan was formulated, anticipating 16 hours per month. The project was commenced with Internet research relating to the target area and a database of target companies was created. All targeted companies were then called to ensure a relevant contact name was established. An initial marketing introduction letter was drafted and approved by the client, then printed and posted. Follow up calls were then made a week later, to establish the level of interest amongst the target market and to arrange meetings with interested parties.
This project is ongoing with plans afoot to revamp the clients website to ensure that it generates enquiries, work on the LinkedIn profiles of the Directors so they are connecting with relevant business contacts, plan a local networking event for key players in their industry and look at all avenues available to get their business established in Kent.
The requirement was to move the clients paperwork from handwritten quotes and invoices to modern, well presented documents, and also create an appropriate recording system.
The solution was to create two MS Word based templates, complete with the clients logo, which are easily completed with the relevant information. A numbering system was designed, to keep the documents in relevant order and to tie the quote in with the invoice.
An Excel spreadsheet was created to record invoices, quotes and also to utilise as an ongoing book keeping record.
The ongoing assistance for this client is a weekly exchange of paperwork - the client provides all his handwritten quotes and invoices, plus all of his receipts for the week, both for materials and general outgoing costs. In return, the client receives copies of all invoices and quotes that have been sent out to clients in the prior week. Depending on the level of the clients work, between one and four hours a week is then spent updating all of his paperwork and keeping his accounts on track, ready to hand to his accountant at the end of the tax year.
This client took advantage of the introductory New Client Offer of one hour for 50% charge, and utilised the first hour to investigate new van insurance and new public liability insurance. Following a range of quotes, the total saving made was £140.00 - £80.00 on van insurance and £60.00 on public liability insurance.
Additionally, a Facebook business page has been created for this client allowing him the opportunity to upload his vast portfolio of photographs relating to the range of projects he has undertaken. This page has proved to be an effective marketing tool which has generated new client enquiries, resulting in confirmed jobs.
The requirement was to compose formal letters in response to various issues raised by the client with the local council and other private sector businesses.
Following a meeting with the client and the collection of all relevant documentation relating to the issues, to ensure a full understanding of the individual situations, the letters were drafted and returned to the client by e-mail for approval. The client then requested additional Internet research to be carried out relating to one of the subjects, and some additional points added in. Following this, the redrafts were sent to the client for approval. Once approval was received, all documentation and hard copies of the letters were posted to the client. Initial quote to the client was two hours, however the first draft actually came in at 1.5 hours. At the clients request, a further hour was spent on research.
This clients requirements are of an ad hoc nature, therefore as and when additional formal correspondence is required the jobs are quoted on an individual basis.
Emergency Call Out Response
The requirement was to provide out of hours support to a firm that respond to a variety of "emergency" calls, ranging from pest control through to plumbers and glaziers.
The client received the calls, anytime from 07.00am to 11.00pm, and then forwarded the customers details and requirement via text. The role then involved searching the Internet for a suitable trades person, contacting the trades person to check availability and price and arranging for them to visit the customer. A call then had to be made to the customer to confirm the details and where necessary arrange payment. A spreadsheet was created to record all details.