When working with our clients, our aim is to create for them a long term social media platform on Twitter and Facebook that will bring in new clients and repeat business on an ongoing basis.
We don’t use fast follow programs and we don’t buy followers, we engage with the market using keyword searches and connect with potential customers in the area that our clients want to be in (there’s no point connecting with people in America if ultimately they’re not going to be any use to you!) and this opens and expands the network of contacts for our clients.
If your competitors are on social media then it clearly works and it should be part of your marketing spend.
There is a clear strategy with Facebook and Twitter and it involves building your community and engaging with your followers. As with any environment, whether real or virtual, this does mean not constantly spamming people with sales messages. There is an 80:20 rule – the 80% being business conversation, articles, sharing relevant industry information and tips and then the 20% is promotion of your business.
Within the Social Media Management package, we take care of the full 100% - researching the clients industry on a weekly basis to ensure that the 80% is current and interesting information for the online community. The business promotion elements we can take from our clients website, but we are also happy to be fed promotion ideas or areas that our clients would like us to concentrate on.
We understand that it’s also important not just to send information outwards but also to engage with people that follow you or comment on your tweets / status updates. We ensure that we take the time to respond / follow back and actively engage with your audience.
Twitter/ Facebook set up packages:
There is one off fee £75.00 per social media account for the initial design and set up of the account. This includes a bespoke Facebook Cover picture and Twitter background.
Twitter set up
With background picture, profile
First 50 follows
Facebook set up
Including welcome page and cover photo
First 25 likes to obtain Facebook specific URL
The monthly Social Media Management fee is £200.00 per month (think of it in annual terms and this is £6.50 per day to have a continual advertising presence on Facebook and Twitter, 365 days a year!).
Within this, we will achieve the following:-
· Manage and grow your community on both platforms
· Schedule in a minimum of three daily tweets / status updates (including weekends)
· Create interaction and engagement with your followers
· Remove spam from your direct messages
· Respond to direct messages
· Measure your level of engagement with the social media audience (via Klout)
· Monitor who stops following you and unfollow non-followers on Twitter
· Report on a monthly basis
Another aspect of social media that can be really important for businesses is LinkedIn. LinkedIn is not the biggest or most talked about form of social media, however it is an effective means of connecting with people who mean business and generating leads.
If you would like to add LinkedIn to the Social Media Management package, there is only an additional fee of £75.00 to set up your account and then £25.00 per month in addition to the £200.00. LinkedIn will then be party to the same daily status updates and connection management and engagement.
LinkedIn connections tend to directly engage more, so within this fee we will provide a personal response (from you) to all direct messages and interaction.
If you would like to discuss Social Media Management please CONTACT